Cannabis Blog

Hemp-derived THC and CBD beverages have emerged as a distinct and disruptive category in the beverage industry and have continued to gain momentum in major sports arenas and entertainment venues across the United States. These beverages combine measured doses of tetrahydrocannabinol (THC) with familiar formats like sparkling water, tea, and soda, offering a compelling alternative to alcohol for a growing number of consumers. Their rise signals both a shift in consumer preferences and a more progressive stance by sports leagues and entertainment operators toward cannabis and ...

The U.S. hemp-derived beverage industry is evolving from a fragmented startup landscape into a maturing consumer category. Over the past year, early signs of consolidation have begun to appear as both established cannabis companies and strategic investors look to scale through acquisition rather than incremental growth.

Hemp-infused and hemp-derived THC beverages have gained significant traction as consumers seek functional alternatives to alcohol and traditional wellness products. Yet, the market remains heavily state-driven and regulatory-sensitive, limiting ...

Originally published in Law360 on 8.8.25

Seth A. Goldberg, partner in the firm’s Litigation practice and co-chair of the firm’s Cannabis & Hemp Law practice, and Samantha T. Alexander, partner in the firm’s Corporate & Business Law, Commercial Real Estate, and Cannabis & Hemp Law practices, recently co-authored an article in Law360 titled, “The Evolving Legal Landscape For THC-Infused Beverages” that discusses the proliferation of THC-infused beverages, how they are currently regulated under federal and state law, and legal challenges and potential federal and ...