Svetlana (Lana) Ros

Overview

Lana Ros is the chair of the Firm’s Health Care Practice. She works with physicians, dentists, nurses, and other health care professionals, as well as health care businesses, to help them navigate the complex and constantly evolving legal health care environment.

She focuses her practice in civil and administrative litigation, with a concentration in professional licensure defense before licensing Boards, such as the New Jersey State Board of Medical Examiners (BME), the New Jersey State Board of Dentistry, the New York Office of Professional Medical Conduct (OPMC), and the New York Office of Professional Discipline (OPD); hospital medical staff matters; and hospital disciplinary actions, including hospital summary suspensions and fair hearing.

Lana also represents clients in investigations, audits, and refund demands by private insurance companies, Medicare, and Medicaid, as well as in fraud and abuse investigations by federal agencies, including the Office of Civil Rights (OCR) and the Office of the Inspector General (OIG), and by state agencies such as departments of health (DOH), banking and insurance (DOBI), and state attorneys general (AG).

She handles diverse transactional and regulatory matters that affect health care professionals and businesses by counseling healthcare providers on how to deal with the constantly evolving medical marketplace. This includes advising clients on mergers and acquisitions, various business ventures, and creative health care business arrangements. In addition, she counsels and assists clients in regulatory compliance, including HIPAA/HITECH, Anti-kickback Statutes, and Stark Law, and respective state regulations.

Lana serves as outside counsel to numerous medical practices and businesses in New Jersey and New York, as well as various medical societies. She handles clients’ practice management matters and assists clients in the day-to-day operation of their health care business, including employment contracts; coding and billing compliance; operating, shareholder, and vendor agreements; practice acquisitions and sales; and employee handbooks.

Lana also assists clients in the highly regulated industries of medical cannabis and cannabis-derived products, such as cannabidiol (CBD). She assists cannabis entrepreneurs and health care professionals with navigating the complex developing laws, including those related to authorization of medical cannabis, permitting and licensing, distribution, production, research, testing, and general business operations.

Additionally, Lana is a sought-after presenter and frequently lectures throughout New Jersey and New York on wide-ranging legal issues affecting healthcare professionals.

In Lana's Words:

"I have devoted my legal career to helping healthcare professionals by providing proactive legal advice or helping them get out of legal trouble, so that they can focus on the practice of medicine and taking care of their patients. With busy schedules and demanding practices, health care professionals do not have time to keep up with the myriad and evolving laws and regulations pertaining to the practice of medicine. I strongly believe that taking proactive legal measures is just like practicing proactive medicine…it can be less costly and result in better outcomes than reactive measures!"

Experience

Representative Matters

Advise health care professionals and entities relating to the authorization of medical cannabis and patient policies
Represented health care professionals in refund demands by private insurance companies, including successfully obtaining successful resolutions of a multi-million-dollar demand.
Represented physicians and dentists in mergers and acquisition transactions with other medical/dental groups, private equity entities, or hospital systems.
Represented physicians in employment negotiations with hospitals and medical practices.
Represented physicians in dispute with hospital systems.
Represented physicians investigated by the New Jersey Department of Banking (“DOBI”), and defended civil law suits filed by DOBI.
Drafted medical staff bylaws.
Represented physicians in investigations commenced by the New Jersey State Board of Medical Examiners due to allegation of discriminate prescribing, as well as assisted physicians in successfully reinstating their medical licenses.
Represented physician seeking reinstatement of medical license in the State of New York, including appealing the Board of Regents denial to the New York Appellate Division.
Represented physicians and medical practices in Office Civil Rights investigations stemming from allegations of HIPAA violation or civil rights violations.

Recognition

Honors & Recognitions

Selected for inclusion in the list of Best Lawyers, Health Care Law, 2020-2022

The Best Lawyers list is issued by Woodward/White, Inc. A description of the selection methodology can be found at https://www.bestlawyers.com/About/MethodologyBasic.aspx.

No aspect of this advertisement has been approved by the Supreme Court of New Jersey.

News & Insights

News

Speaking Engagements

5.20.22|Event
Lana Ros Presented at the 2022 New Jersey MGMA Annual Conference on May 19, 2022.
5.6.22|Event
Lana Ros and Naomi Becker Collier Co-Hosting What Physicians Need to Know About Managing Their Personal and Professional Lives
10.12.21|Virtual Event
Lana Ros will speak on Representation of Physicians and Other Health Care Professionals at a Webinar for Hudson-Bergen Inn of Transactional Counsel on October 14
10.8.21|Event
Lana Ros Presenting on October 9 at the 2021 ASMBS Educational Meeting New Jersey Chapter
9.23.21|Virtual Event
Lana Ros Presents Webinar on "Getting into the Weeds with Medical Marijuana" for the New Jersey Center for Tourette Syndrome
4.5.21|Virtual Event
Svetlana (Lana) Ros Will Be Presenting at an MD Advantage CME Webinar, "The Legal Implications of Prescribing CDS and What Every Physician Should Know"
March 1, 2021|Event
Virtual Event: Versatility During COVID: Adapting Your Skills & Practice to Thrive
2.16.21|Virtual Event
Svetlana (Lana) Ros, Chair of the Health Care Practice and Joseph Hayden, Partner of Pashman Stein Walder Hayden Will be Participating in a NJSBA Health Law CLE
2.5.21|Virtual Event
Lana Ros will Participate in a Virtual Event with MidCap Advisors and Sax LLP to Discuss Next Steps for Health Practices in the Aftermath of Covid-19
1.28.21|Virtual Event
COVID-19 Vaccine: The Key to Reopening the Garden State & Recovering from the Pandemic
12.8.20|Virtual Event
COVID-19 Virtual Town Hall For Physicians: Business Interruption Insurance Demystified
12.3.20|Virtual Event
The Impacts of COVID19: Employment, Social Media and the Future of Healthcare
10.29.20|Event
Cocktails and Conversations - Adjusting to the New Normal
10.8.20|Event
Getting Into the Weeds with Medical Marijuana

Blog Posts

Getting Into the Weeds with Medical Marijuana
NJ Cannabis Blog, 10.5.20

Associations

Community & Professional

Chair, New Jersey State Bar Association Health Law Section
Trustee, Somerset County Bar Association
Morris County Bar Association
District XA Ethics Committee, East Morris and Sussex Counties
Healthcare Steering Committee, CIANJ
Business Law Section, New Jersey State Bar Association
Trustee, Women in the Profession Section, New Jersey State Bar Association
Cannabis Law Special Section, New Jersey State Bar Association
Women in Business Forum, Morris County Chambers of Commerce
Member, District Ethics Committee for District XA
Member, Hudson-Bergen Inn of Transactional Lawyers